Google Analytics as a service offering
Here's how you can create value as a webmaster using Google Analytics as a service offering.
- Setup & Configure Google account
- Train Client on how to utilize reports and perhaps create them on their own
- Support Clients with training and empowering them to administer GA on their own
- How to implement it? You paste a snippet of Javascript that Google provides us into their site template
What does it give me
- GeoTargeting - determine what geographic area the client's customers are coming from
- Vistor Segmentation - determine who is visiting your site. (repeat customers, new customers, conversion metrics)
- Trend Reporting - where do people enter and how long do they stay
- Funnel Visualization - determine where your users leave in the conversion process
- Keyword Source - Determine what search terms people use to arrive at your site
- Referring sites - determine where people are coming from
Best of all
- No recurring cost - it's a free service
- Quick Turn around on data after setup and implementation is completed.
- Another potential add-on/upsell to this could be custom page ranking monitoring.
Related links:
http://www.semphonic.com/
http://www.actualmetrics.com
http://www.unilytics.com
http://www.iqcontent.com/services/google_analytics_services/
http://www.analyzeyoursite.com/products_the_basics.asp
(Analyze Your Site - The Basics $695)
http://www.roirevolution.com/learn_more.htm?gclid=CNLT0MPFr40CFQQ3OAodnBAH1Q
(ROI Revolution has packages from $450 - $3k)


