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Artisteer - Drupal Theme Generator

Google Analytics as a service offering

Posted Thu, 09/24/2009 - 13:49 by matt.goodwin

Here's how you can create value as a webmaster using Google Analytics as a service offering.

  • Setup & Configure Google account
  • Train Client on how to utilize reports and perhaps create them on their own
  • Support Clients with training and empowering them to administer GA on their own
  • How to implement it? You paste a snippet of Javascript that Google provides us into their site template

What does it give me

  • GeoTargeting - determine what geographic area the client's customers are coming from
  • Vistor Segmentation - determine who is visiting your site. (repeat customers, new customers, conversion metrics)
  • Trend Reporting - where do people enter and how long do they stay
  • Funnel Visualization - determine where your users leave in the conversion process
  • Keyword Source - Determine what search terms people use to arrive at your site
  • Referring sites - determine where people are coming from

Best of all

  • No recurring cost - it's a free service
  • Quick Turn around on data after setup and implementation is completed.
  • Another potential add-on/upsell to this could be custom page ranking monitoring.

Related links:
http://www.semphonic.com/
http://www.actualmetrics.com
http://www.unilytics.com

http://www.iqcontent.com/services/google_analytics_services/

http://www.analyzeyoursite.com/products_the_basics.asp
(Analyze Your Site - The Basics $695)


http://www.roirevolution.com/learn_more.htm?gclid=CNLT0MPFr40CFQQ3OAodnBAH1Q

(ROI Revolution has packages from $450 - $3k)

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